Do you like writing? Of course you do, otherwise you wouldn’t have stayed in the humanities for so long. And, even if you absolutely detest writing, it’s definitely a skill you have perfected, so you should definitely look for positions that emphasize writing.
Copy Writing/ Copy Editor—
this is without a doubt the go to career for many of you Ex-graders out there. But what exactly is a copy writer, and what should you expect?Unfortunately, there is no clear answer to this. According to articulatemarketing a copy writer is a:
- Writer (duh)
- Planner and executor of marketing campaigns
Essentially, a copy writer is someone who researches a lot, and builds a written campaign out of this research. If you’re thinking this sounds a lot like grad school, well you’re not far from the truth. The BIG difference, however, is that potentially thousands of people are actually going to read what you write, as opposed to two sleepy professors.
Some of the things copy-writers write are blog posts, social media posts, emails, and information on company websites to name just a few. Each type of writing will depend on the audience. However, what is important to remember is that you will no longer be writing for academics. Instead, your audience is for everyone. Thus, you won’t be writing anymore long-winded, obtuse and evasive prose that would make Foucault proud. You want to write clear, informed, and digestible prose. Depending on the audience, sometimes you will write with a familiar tone, comedic, tone, serious tone, or maybe a combination of all three.
are you really into social media, marketing strategies, and organizational management? If you said yes to any of these, community manager is the perfect job for you. Birthed from the social-media boom, community managers are—like copywriters—jack of all trades. However, community managers tend to focus almost exclusively on social media marketing.
You might be asking yourself, “someone actually gets paid to Tweet for IHOPS”? YES. Somebody actually gets paid (quite well, too). But it makes perfect sense. In an age when everybody is constantly online and on various social media platforms, instead of simply watching television for their entertainment, companies want to stay connected with their customers. Your job as a community manager would be to:
- Strengthen brand name through social media marketing channels
- Increase user/customer participation with social media sites
- Inform the customer/user base of news through social media
- Develop long terms marketing campaigns
In addition to testing your skills as a writer, community manager positions also let your creativity flow free—or at least as much as possible in the business world. Say for instance you work for a videogame company and you want to keep the Twitter followers interested in the game even though it won’t be released for a few months.
The most obvious thing to do would simply be to post more pictures of the game, or maybe even a trailer. However, this doesn’t necessarily get the followers pumped to play the game. Moreover, this doesn’t get them participating with your Twitter account (which is vital!). Perhaps you can do a promotional Photoshop campaign where you Photoshop some of your Twitter followers into the game and have the community vote on the best looking picture. This helps keep the buzz for the game going, and lets you think outside the box.
for this, you will be doing a lot of a copy writer and community manager does…Writing! However, here it is a little more specific. You will really need to familiarize yourself with SEO rankings, Meta-tags, Backlinking, and a whole plethora of other similar terms.
From blog posts to Tweets, the content manager will be in charge of gathering leads. What are leads, you ask? Leads are simply ways to get the audience interested in your product.
For example, let’s say you are creating content for a new flavor of peanut butter (if such a thing could ever exist!). Rather than just write an article that details out what it is, you could make a blog post titled “5 Quick and Easy Recipes for X.” When someone sees this they will be much more interested to know what they can do with this new mystery product than simply reading a boring about page.